Wizards of Waverly Place is an Emmy Award winning, live-action Disney Channel Original Series which premiered on October 12, 2007 on Disney Channel. It won an Emmy Award in 2009 for outstanding childrens' program. The series was created by Todd J. Greenwald, and stars Selena Gomez, David Henrie and Jake T. Austin as three siblings with magical abilities. The series began filming in July 2009 in High Definition for its third season. The show is taped in front of a live studio audience, proven by videos of the curtain call and Selena Gomez on YouTube.