Big Vape The Rise And Fall Of Juul

Two Stanford graduates set out to disrupt the tobacco industry by creating a sleek new product for adult smokers but run into a series of struggles.

Stars: Allen Gladstone

Upon launch, Juul rolls out an edgy campaign targeting youth culture until the popular ads come under criticism and spur new regulations from the FDA.

Stars: Allen Gladstone

Viral social media videos and word-of-mouth send Juul and its flavor pods flying off shelves- and into the hands of kids, causing nationwide outrage.

Stars: Allen Gladstone

A landmark deal makes billionaires of Juul's founders but leaves other employees torn. A health crisis linked to vaping jeopardizes the company's future.

Stars: Allen Gladstone